Biking is not a picknick if you‘re sharing the road with a distracted driver. Sehsucht‘s animation shows the dangers of texting while driving. Messaging on his phone, our car driver doesn‘t pay attention to the traffic lights and oversees a pedestrian at a crossing.

Distracted by the messages, he drives incautiously and runs into a young woman riding her bike. He calls an ambulance to take care of her injuries. In a parallel world in which the
car driver does not text and drive he travels safely around the world. Our message is clear:

Save a Life. Don‘t Text and Drive!

Production: Sehsucht Berlin GmbH & Co KG, Berlin/Germany

Direction: Mate Steinforth

Lead Artist: Helge Kiehl
2D/3D Artists: Helen Hyung Choi, Dominic Eise, Remo Gambacciani, Mette Ilene Holmriis, Alexander Walker, David Weidemann, Christian Zschunke


Styleframes: Mate Steinforth, Ronny Schmidt

Producers: Lars Wagner, Christina Geller

Music: Von Sallwitz Sound Architecture